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So, to address a possible inconsistency: I think it's possible to both support Tom Sherman for governor while also trying to split off Sununu voters downballot: the extremism of the NH House GOP is possible due to Sununu's weakness. #NHPolitics
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In gubernatorial convos where we're trying to defeat Sununu, focus on the "Sununu is weak" part. Meanwhile in downballot convos w/Sununu supporters, focus on the "your local GOP legislator is more extreme than Sununu is" part. The two halves are complementary, not conflicting.
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...but, someone could still theoretically be convinced of one half even if they can't be convinced of the other.